Digital Games Research Association
http://www.digra.org/join
Saturday, December 20, 2008
Friday, December 19, 2008
4th Biennial Radiator Festival & Symposium: Exploits in the Wireless City
the 4th Biennial Radiator Festival & Symposium: Exploits in the Wireless City which takes place between 13 - 24 January 2009, please find details below of the symposium I would like to invite you, your colleagues and students to. The focus of this symposium is on new developments in technology, communication architecture and hybrid spaces and its effects on our public and private spheres.
We feel that this would be a great opportunity for recent graduates, final year undergraduates and post-graduate students to participate as a delegate in the leading New Art Technology festivals in the UK. Themes under investigation include:
Wireless Networks or Gated Communities?
A wireless network is an ever shifting, dynamic, constant entity, with a combination of different topographies. They are difficult networks to map, measure or control. Since regulations of usage, frequencies and sharing are still in the process of being negotiated, how is access control and data manipulation being exposed, exploited, packaged and challenged?
Experiencing the E-City
Our mobility while we work, e-shop, or communicate in a wireless zone tends to make us nomadic and lets us adapt a particular space (café, park, home) to our momentary need. Spaces become multi-purpose, the workspace becomes unscheduled and deregulated. New clusters are generated. People, increasingly un-tethered from their workspaces, are nevertheless subject to more control and surveillance in an increasingly obscured manner. How does this distributed social space change people's experience of city?
The Networked City
From ambient technology such as RFID (radio frequency identification tags) to 'smart buildings', how is an increased computerisation of our environment impacting on our privacy? Are we on our way to ultimate surveillance? What possibilities for resistance do we have left?
Communication Architectures
New Social Networks and organisations come through websites, we make 'friends' with people on a suggestion, we work sat across the world from our colleagues. How has the transformation in social flow dynamics changed the usage of existing architectures?
What are the social impacts of digital communication technologies? Do communities, especially those under-represented in socio economic terms, stand to benefit from these new hybrid spaces?
Radiator and its Symposium will present work that combines an engagement with locality and community with an exploration into the possibilities of digital enhancement where the role of the city-as-communications-network is deep at its core.
Please forward this opportunity onto students, colleagues and contacts who you feel would benefit from this taking part in this event.
Monday, December 15, 2008
Cross-platform play: Do PC gamers want it?
http://www.computerandvideogames.com/articlephp?id=165485
Friday, December 12, 2008
eNTERFACE09
eNTERFACE'09 - 5th INTERNATIONAL SUMMER WORKSHOP ON MULTIMODAL INTERFACES
http://www.infomus.org/enterface09
July 13 - August 7, 2009 Casa Paganini - InfoMus Lab, DIST - University of Genova, Piazza Santa Maria in Passione 34, 16123 Genova, Italy www.casapaganini.org http://www.casapaganini.org
CALL OR PROJECT PROPOSALS Casa Paganini - InfoMus Lab, DIST - University of Genova, invites project proposals for eNTERFACE'09, the 5th summer workshop on multimodal interfaces, to be held in Genova, Italy, from July 13th to August 7th, 2009. Following the tremendous success of the previous eNTERFACE workshops (www.enterface.net ) held in Mons, Belgium (2005), Dubrovnik, Croatia (2006), Istanbul, Turkey (2007), and Paris, France (2008), eNTERFACE'09 aims at continuing and enhancing the tradition of collaborative, localized research and development work by gathering, in a single place, leading researchers in multimodal interfaces and students to work on specific projects for 4 complete weeks. eNTERFACE'09 will encompass presentation sessions, including tutorial state-of-the-art surveys on several aspects of design of multimodal interfaces, given by invited senior researchers, and periodical presentations of the results achieved by each project group. The ultimate goal is to make this event a unique opportunity for students and experts all over the world to meet and effectively work together, so as to foster the development of tomorrow's multimodal research community. Project submissions on all themes below are welcome. We particularly encourage interdisciplinary proposals covering several themes and proposals integrating the OpenInterface and/or the EyesWeb XMI platforms. THEMES We invite submissions on themes related to innovative multimodal interfaces including, but not restricted to: * Multimodal signal analysis and synthesis * Signal-level and meaning-level data fusion * Intuitive interfaces and personalized systems in real and virtual environments * User, context and semantics-aware self-learning and adapting systems * Multimodal conversational systems * Usability * Innovative modalities and modalities conversion * Multimodality for plasticity * Multimodality for biometrics and security * Edutainment and learning assistance * Medical applications * Embodied agents * Performing arts applications * Multimodal interfaces for mobile devices * Multimodal interfaces for embodied social experience of multimedia content * Affective Multimodal Interfaces for Digital Art and Entertainment * Multimodal Semantic Fusion * Open-Source Framework for Rapid Prototyping of Multimodal Interactive Applications IMPORTANT DATES * January 10th, 2009: Reception of a 1 page Notification of Interest, with a summary of project goals, work-packages, and deliverables; * January 31th, 2009: Reception of the complete project proposal in the format provided by the Author's kit available at http://www.infomus.org/enterface09; * February 15th, 2009: Notification of project acceptance; Publication of the Call for Participation; * March 20st, 2009: Closing of the Call for Participation; * March 30th, 2009: Publication of teams; * July 13th August 7th eNTERFACE'09 Workshop. Proposals should be submitted in PDF format to enterface09@casapaganini.org Proposals will be screened by the Scientific Committee for suitability to the workshop goals and format. A call for PhD students and researchers participation to projects will be launched on February 15th, 2009. Authors of the accepted proposals will then be invited to build their teams. FURTHER INFORMATION AND CONTACT For any further information/question/comment/suggestion, please visit the eNTERFACE'09 website at: http://www.infomus.org/enterface09 or send a message to the local organizing committee at enterface09@casapaganini.org
http://www.infomus.org/enterface09
July 13 - August 7, 2009 Casa Paganini - InfoMus Lab, DIST - University of Genova, Piazza Santa Maria in Passione 34, 16123 Genova, Italy www.casapaganini.org http://www.casapaganini.org
CALL OR PROJECT PROPOSALS Casa Paganini - InfoMus Lab, DIST - University of Genova, invites project proposals for eNTERFACE'09, the 5th summer workshop on multimodal interfaces, to be held in Genova, Italy, from July 13th to August 7th, 2009. Following the tremendous success of the previous eNTERFACE workshops (www.enterface.net
australia writers guide
writer's guide to making a digital living
http://www.youtube.com/watch?v=tRueQ1Q6NGA
"New writing universe "Is the literature game over or about to begin? Step inside this interactive 'New writing universe' and find the answer! " http://www.australiacouncil.gov.au/writersguide
http://www.youtube.com/watch?v=tRueQ1Q6NGA
"New writing universe "Is the literature game over or about to begin? Step inside this interactive 'New writing universe' and find the answer! " http://www.australiacouncil.gov.au/writersguide
Wednesday, December 3, 2008
Tuesday, December 2, 2008
Monday, December 1, 2008
links....
www.swarmtribes.com
www.goodreads.com
www.cbs.com
www.wethinkthebook.net
Faintheart - Edinburgh International Film Fest - and on MySpace
www.hideandseek....
www.goodreads.com
www.cbs.com
www.wethinkthebook.net
Faintheart - Edinburgh International Film Fest - and on MySpace
www.hideandseek....
Social Web's Big Question - federate or aggregate...
http://gigaom.com/2008/11/30/social-webs-big-question-federate-or-aggregate/
Inventor and tech-philosopher Dave Winer Twittered tonight that federation is the hot thing, pointing to a New York Times article about Facebook Connect. And just like that he touched upon the third rail of our increasingly social web. The big question facing the social web depends on the direction it needs to take. A sharp increase in the number of web services and social networks has many of us yearning for a single sign-on, which has lead to the idea of “federation.” On the flip side, we also want one place to manage our diverse web services in one place — aggregate. These two diametrically opposed views of how we are going to come to grips with our social web are going to face an intense debate until consumers vote with their clicks.
United Federation of The Social Web
Federation, as explained on Wikipedia, “describes the technologies, standards and use-cases which serve to enable the portability of identity information across otherwise autonomous security domains. The ultimate goal of identity federation is to enable users of one domain to securely access data or systems of another domain seamlessly, and without the need for completely redundant user administration.”
Facebook Connect, which was announced in May 2008 and is being rolled out this week, allows you to use your Facebook login to access Facebook’s partner web sites, then broadcast what you are doing on those sites to everyone on Facebook. It’s like Facebook Beacon — minus the marketing sleaziness. Partners include the Discovery Channel, the (irrelevant) genealogy network Geni, and (hot) video site Hulu.
“Everyone is looking for ways to make their Web sites more social,” Sheryl Sandberg, Facebook’s chief operating officer told The New York Times. “They can build their own social capabilities, but what will be more useful for them is building on top of a social system that people are already wedded to.” Of course, as I pointed out earlier, this is desperately important for the company to figure out how to make money. As a competitive matrix, here are some of other projects Facebook Connect is teeing off against: Google-sponsored Friend Connect, Open ID and MySpace’s Data Availability initiative.
HyperAggregate
On the flip side of federation is aggregation. There’s a small army of startups, such as FriendFeed and Ping.fm, that want to act as a dashboard for your entire social-web infrastructure. The latest startup to join the ranks is Power.com, a Rio de Janiero, Brazil-based startup that has until now operated in stealth and has raised $8 million in venture funding from Draper Fisher Jurvetson and Esther Dyson. The company was started by Steve Vachani.
Vachani’s big idea is that you can come to the Power.com web site, log into and interact with all your social networks, as well as other web services. It is not the first startup of its kind. Several others — MyLifeBrand, Spokeo, Loopster and ProfileLinker — have walked down this road. What Power.com has done is use virality and focus on Orkut to get a big enough user base. Steve describes his service as “Facebook Connect for everything — an ultimate mashup platform” that connects to data from any service and allows Power.com users to interact with that information.
It works like this: You register all your web services and social networks on Power.com. Once you log on, you are automatically logged on everywhere that matters and you can easily go from Power.com to any one of your social networks with a single click. Your start page on Power.com (a stripped-down cross between Facebook’s start page and Netvibes) will show you all of your friends, messages and content — from all their social networks, soon from instant messengers and email accounts — in one place. All your friends, messages, updates, birthdays and photos from diverse social networks will be aggregated nicely together.
A Power “communicator” will allow you to send information to all your friends across networks with the ease of sending an email. “This is just like Meebo,” Steve insisted, where they log in to and constantly interact with the service. It doesn’t use any APIs, and all the magic happens using this technology developed by the company. Steve called it “intelligent proxy.” I have asked for more details to understand how exactly it works.
Power.com claims that all your information is going to be arranged by people not by discrete web destinations. Soon you will be able to use its dashboard to do everything on the web — or so it boldly hints in the press materials. The company claims it has 5 million registered users in Latin America and India and says it will hit 30 million by 2009. How it is claiming all these numbers and growth is a tad fuzzy.
Theoretically (and only theoretically) the idea of aggregating your web content and activites makes a lot of sense. Back in March 2007, in a column for Business 2.0, I wrote: “This is one of the hot opportunities in new new media: hyperaggregation. If aggregation is what we’ve seen so far on YouTube and Flickr, hyperaggregation is aggregating the aggregators…It’s impossible to keep up with dozens of social networks, millions of videos and thousands of blogs. ............
Inventor and tech-philosopher Dave Winer Twittered tonight that federation is the hot thing, pointing to a New York Times article about Facebook Connect. And just like that he touched upon the third rail of our increasingly social web. The big question facing the social web depends on the direction it needs to take. A sharp increase in the number of web services and social networks has many of us yearning for a single sign-on, which has lead to the idea of “federation.” On the flip side, we also want one place to manage our diverse web services in one place — aggregate. These two diametrically opposed views of how we are going to come to grips with our social web are going to face an intense debate until consumers vote with their clicks.
United Federation of The Social Web
Federation, as explained on Wikipedia, “describes the technologies, standards and use-cases which serve to enable the portability of identity information across otherwise autonomous security domains. The ultimate goal of identity federation is to enable users of one domain to securely access data or systems of another domain seamlessly, and without the need for completely redundant user administration.”
Facebook Connect, which was announced in May 2008 and is being rolled out this week, allows you to use your Facebook login to access Facebook’s partner web sites, then broadcast what you are doing on those sites to everyone on Facebook. It’s like Facebook Beacon — minus the marketing sleaziness. Partners include the Discovery Channel, the (irrelevant) genealogy network Geni, and (hot) video site Hulu.
“Everyone is looking for ways to make their Web sites more social,” Sheryl Sandberg, Facebook’s chief operating officer told The New York Times. “They can build their own social capabilities, but what will be more useful for them is building on top of a social system that people are already wedded to.” Of course, as I pointed out earlier, this is desperately important for the company to figure out how to make money. As a competitive matrix, here are some of other projects Facebook Connect is teeing off against: Google-sponsored Friend Connect, Open ID and MySpace’s Data Availability initiative.
HyperAggregate
On the flip side of federation is aggregation. There’s a small army of startups, such as FriendFeed and Ping.fm, that want to act as a dashboard for your entire social-web infrastructure. The latest startup to join the ranks is Power.com, a Rio de Janiero, Brazil-based startup that has until now operated in stealth and has raised $8 million in venture funding from Draper Fisher Jurvetson and Esther Dyson. The company was started by Steve Vachani.
Vachani’s big idea is that you can come to the Power.com web site, log into and interact with all your social networks, as well as other web services. It is not the first startup of its kind. Several others — MyLifeBrand, Spokeo, Loopster and ProfileLinker — have walked down this road. What Power.com has done is use virality and focus on Orkut to get a big enough user base. Steve describes his service as “Facebook Connect for everything — an ultimate mashup platform” that connects to data from any service and allows Power.com users to interact with that information.
It works like this: You register all your web services and social networks on Power.com. Once you log on, you are automatically logged on everywhere that matters and you can easily go from Power.com to any one of your social networks with a single click. Your start page on Power.com (a stripped-down cross between Facebook’s start page and Netvibes) will show you all of your friends, messages and content — from all their social networks, soon from instant messengers and email accounts — in one place. All your friends, messages, updates, birthdays and photos from diverse social networks will be aggregated nicely together.
A Power “communicator” will allow you to send information to all your friends across networks with the ease of sending an email. “This is just like Meebo,” Steve insisted, where they log in to and constantly interact with the service. It doesn’t use any APIs, and all the magic happens using this technology developed by the company. Steve called it “intelligent proxy.” I have asked for more details to understand how exactly it works.
Power.com claims that all your information is going to be arranged by people not by discrete web destinations. Soon you will be able to use its dashboard to do everything on the web — or so it boldly hints in the press materials. The company claims it has 5 million registered users in Latin America and India and says it will hit 30 million by 2009. How it is claiming all these numbers and growth is a tad fuzzy.
Theoretically (and only theoretically) the idea of aggregating your web content and activites makes a lot of sense. Back in March 2007, in a column for Business 2.0, I wrote: “This is one of the hot opportunities in new new media: hyperaggregation. If aggregation is what we’ve seen so far on YouTube and Flickr, hyperaggregation is aggregating the aggregators…It’s impossible to keep up with dozens of social networks, millions of videos and thousands of blogs. ............
Tuesday, November 25, 2008
Amb:IT:ion event - 24Nov08 - New Writing Partnership
http://bookfutures.blogspot.com/
And yesterday I spoke at Writing Re:connected, a seminar organised by The New Writing Partnership in Norwich. Naomi Alderman, currently a reader of The Golden Notebook at www.thegoldennotebook.org, our other ACE funded Experiment in Reading, curated by Bob Stein. Naomi told me she kept checking the site during the day to see what response her latest posts were provoking. Naomi, Tim Wright and Alison Norrington each spoke inspirationally about their different versions of multi-platform fiction. the massive Alternate Reality Game Perplex City; Oldton, Tim's semi-fictitious hometown, and Alison's energetic promotion of Staying Single Sophie, a feisty piece of digitalchicklit involving Second Life, Bebo, Facebook, YouTube and Uncletomcobbley.com.The main theme of the day, organised by Chris Gribble and including an excellent presentation by Hannah Rudman, was how Literature Organisations can learn from projects like these to make creative networks of writers and readers. And I did my bit, which I may write up and post here, urging such organisations to seize the time while there IS still time to seize, and reconfigure their work in relation to the web. if:book will definitely be running training workshops and events for the literature sector from the new year, building on the work done by the FLO Consortium. Reader comments on what this should cover would be most appreciated.
Posted by Chris Meade at 08:29 0 comments
Labels: flo, literature, training
And yesterday I spoke at Writing Re:connected, a seminar organised by The New Writing Partnership in Norwich. Naomi Alderman, currently a reader of The Golden Notebook at www.thegoldennotebook.org, our other ACE funded Experiment in Reading, curated by Bob Stein. Naomi told me she kept checking the site during the day to see what response her latest posts were provoking. Naomi, Tim Wright and Alison Norrington each spoke inspirationally about their different versions of multi-platform fiction. the massive Alternate Reality Game Perplex City; Oldton, Tim's semi-fictitious hometown, and Alison's energetic promotion of Staying Single Sophie, a feisty piece of digitalchicklit involving Second Life, Bebo, Facebook, YouTube and Uncletomcobbley.com.The main theme of the day, organised by Chris Gribble and including an excellent presentation by Hannah Rudman, was how Literature Organisations can learn from projects like these to make creative networks of writers and readers. And I did my bit, which I may write up and post here, urging such organisations to seize the time while there IS still time to seize, and reconfigure their work in relation to the web. if:book will definitely be running training workshops and events for the literature sector from the new year, building on the work done by the FLO Consortium. Reader comments on what this should cover would be most appreciated.
Posted by Chris Meade at 08:29 0 comments
Labels: flo, literature, training
Friday, November 21, 2008
Links to my work/refs
Fictional Blogging: Can Web 2.0 Translate to Publishing 2.0? -
Female Icons - De Geuzen - http://www.geuzen.org/female_icons/?cat=237
Booksquare -- http://booksquare.com/what-have-you-done-for-me-lately/
Digital Livings - http://www.futureofthebook.org.uk/blog/?page_id=7
The Digitalist -http://thedigitalist.net/?p=231
Philly Inq - http://www.pages.drexel.edu/~sas38/reviews.html
Universe Creation 101 - http://www.universecreation101.com/2007/06/cross-media-story-staying-single/
BlogHer - http://www.blogher.com/node/18759
Essex Book Festival 2006 - http://askchris.essexcc.gov.uk/Adult/favreaddetails.asp?BookID=3942&SelRev=0&Colour=Pink
IOCT Salon: Creative Writing and New Media Showcase, 18 June 2008 - http://www.vimeo.com/1668117?pg=embed&sec=1668117
New Writing Partnership - http://www.newwritingpartnership.org.uk/nwp/site/news.acds?context=747585&instanceid=4946728&year=2008&month=3
A Million Penguins - The Guardian blog - http://www.guardian.co.uk/books/booksblog/2007/mar/12/livingwithamillionpenguins
TES - Lemony Snicket - http://www.tes.co.uk/article.aspx?storycode=2287418
TES - Wiki man http://www.tes.co.uk/article.aspx?storycode=2366537
Pitchfork media blog - http://www.pitchforkmedia.com/article/feature/46941-column-get-that-out-of-your-mouth-40
Queens Theatre - http://www.queens-theatre.co.uk/education/writers'groups.htm
Independent on Sunday - sue thomas - http://travelsinvirtuality.typepad.com/suethomas/2008/09/theres-a-snippe.html
Digital Literature Reconnected - http://digitalliteraturereconnected.blogspot.com/2008/11/heres-alison.html
New Writing International - blog novels - the definitive list - http://newwritinginternational.com/blog-novels-the-definitive-list/
The Independent - can literature survive - http://www.independent.co.uk/arts-entertainment/books/features/books-special-can-intelligent-literature-survive-in-the-digital-age-926545.html
The Digitalist - http://thedigitalist.net/?p=231
Digital Literature Reconnected - http://digitalliteraturereconnected.blogspot.com/2008/11/heres-alison.html
New Writing International - blog novels - the definitive list - http://newwritinginternational.com/blog-novels-the-definitive-list/
The Independent - can literature survive - http://www.independent.co.uk/arts-entertainment/books/features/books-special-can-intelligent-literature-survive-in-the-digital-age-926545.html
The Digitalist - http://thedigitalist.net/?p=231
Thursday, November 20, 2008
IASPR - International Association of Popular Romance Studies
http://cfp.english.upenn.edu/archive/Gender-Studies/1236.html
PCA / ACA National Conference: New Orleans, April 8-11, 2009 (Conference info: http://pcaaca.org/conference/national.php)
CALL FOR PAPERS: Romance Fiction
We are considering proposals for individual papers, sessions organized around a theme, and “special panels” featuring authors or editors. Sessions are scheduled in one-hour slots, ideally with four papers or speakers per standard session. Should you or any of your colleagues be interested in submitting a proposal or have any questions, please contact one or both of the area chairs (see below). Please feel free to forward, cross-post, or link to this call for papers. We are interested in any and all topics about or related to romance fiction: all genres, all kinds, and all eras.
Some possible topics (although we are not limited to these):
--Individual Novels or Authors --New Directions in Romance Scholarship (historicist, formalist, post- colonial, queer-theoretical, etc.) --Lesbian, Gay, and Bisexual Romance, and same-sex love within predominantly heterosexual texts --Genre-Bending and Genre-Crossing authors and texts (erotic romance, SF romance, chick-lit, urban fantasy, highbrow / lowbrow crossover texts, etc.) --African-American, Latina, Asian, and other Multicultural romance --Young Adult Romance and Chick-lit (series, novels, authors, communities) --Category Romance (its past history, recent and forthcoming lines, changing demographics, etc.) --History of Romance Fiction and its major subgenres (major authors and texts, turning points in the development of the genre or any subgenre) --Romance and Region: places, histories, mythologies, traditions --Romance on the World Stage (texts in translation; romance manga; non- Western writers, readers, and publishers; local, national, and multinational publishing) --Romance communities and the Romance Industry: authors, readers, publishers, websites, blogs
If you are a romance author or editor and are interested in speaking on your own work or on developments in the romance genre, please contact us!
As we did last year in San Francisco, the Romance Fiction area will meet in a special Open Forum to discuss upcoming conferences, work in progress, and the future of the field. Of particular interest this year: the new International Association for the Study of Popular Romance (IASPR) with its affiliated scholarly publication, Journal of Popular Romance Studies (JPRS)!
Submit a one-page (150-250 word) proposal or abstract (via regular mail or e-mail) by November 30, 2008, to the Area Chairs in Romance:
Eric Selinger Dept. of English DePaul Univ. 802 West Belden Ave. Chicago, IL 60614 773-325-4475 eselinge_at_depaul.edu
Darcy Martin Women's Studies East Tennessee State University (423) 439-6311 martindj_at_etsu.edu
PCA / ACA National Conference: New Orleans, April 8-11, 2009 (Conference info: http://pcaaca.org/conference/national.php)
CALL FOR PAPERS: Romance Fiction
We are considering proposals for individual papers, sessions organized around a theme, and “special panels” featuring authors or editors. Sessions are scheduled in one-hour slots, ideally with four papers or speakers per standard session. Should you or any of your colleagues be interested in submitting a proposal or have any questions, please contact one or both of the area chairs (see below). Please feel free to forward, cross-post, or link to this call for papers. We are interested in any and all topics about or related to romance fiction: all genres, all kinds, and all eras.
Some possible topics (although we are not limited to these):
--Individual Novels or Authors --New Directions in Romance Scholarship (historicist, formalist, post- colonial, queer-theoretical, etc.) --Lesbian, Gay, and Bisexual Romance, and same-sex love within predominantly heterosexual texts --Genre-Bending and Genre-Crossing authors and texts (erotic romance, SF romance, chick-lit, urban fantasy, highbrow / lowbrow crossover texts, etc.) --African-American, Latina, Asian, and other Multicultural romance --Young Adult Romance and Chick-lit (series, novels, authors, communities) --Category Romance (its past history, recent and forthcoming lines, changing demographics, etc.) --History of Romance Fiction and its major subgenres (major authors and texts, turning points in the development of the genre or any subgenre) --Romance and Region: places, histories, mythologies, traditions --Romance on the World Stage (texts in translation; romance manga; non- Western writers, readers, and publishers; local, national, and multinational publishing) --Romance communities and the Romance Industry: authors, readers, publishers, websites, blogs
If you are a romance author or editor and are interested in speaking on your own work or on developments in the romance genre, please contact us!
As we did last year in San Francisco, the Romance Fiction area will meet in a special Open Forum to discuss upcoming conferences, work in progress, and the future of the field. Of particular interest this year: the new International Association for the Study of Popular Romance (IASPR) with its affiliated scholarly publication, Journal of Popular Romance Studies (JPRS)!
Submit a one-page (150-250 word) proposal or abstract (via regular mail or e-mail) by November 30, 2008, to the Area Chairs in Romance:
Eric Selinger Dept. of English DePaul Univ. 802 West Belden Ave. Chicago, IL 60614 773-325-4475 eselinge_at_depaul.edu
Darcy Martin Women's Studies East Tennessee State University (423) 439-6311 martindj_at_etsu.edu
Selling Social Marketing to CFOs
November 6, 2008
Selling Social Marketing to CFOs
As Sam Decker writes, justifying spending on word of mouth and social media marketing to CFOs is often a tough job for marketers. As we head into a leaner economy, this task may become even more difficult. And it's no wonder - of course it's hard to be taken seriously while claiming that a collection of intangibles with names like Twitter, Yammer, Flickr, Yelp, Zoomr, Pownce, widgets, blogs, wikis, and so on can add up to real value. But that doesn't mean that social media marketing isn't a priority. In fact, in an environment in which marketing budgets are closely watched, social marketing may become more crucial than ever, given that "capital expenditures necessary for social marketing are often minimal compared to other forms of marketing." How can marketers get this point across to CFOs? Decker has provided us with 8 simple tips. It's all about hard data, proven value, and tangible results, and establishing that, silly names aside, social media is more than a passing fad - it's here to stay.
The Week's Most-Read Posts
How Social Media Changed the U.S. Presidential Election
Are You A Confident Leader?
8 Tips for Selling Social Marketing to CFOs
Difficult Conversations for Business Partners
Evolving or Forking OpenID
Live Webcast - Sustaining Growth in a Tough Economy
It’s no secret that many businesses are being squeezed by a slower economy. Even as many companies struggle, however, better prepared ones can thrive in tough times. Learn how to “weather the economic storm" by tuning in to a free, expert-led webcast sponsored by SAP. Join a group of distinguished experts to discuss proven strategies and practical tips on how to sustain growth in a leaner economy. Click here for more information.
In our first webcast, panelists Chad Moutray, Barbara Weltman, and Scott Webster explored ways to lower operating costs without hurting your business. You can listen the full length of the discussion here.
Click Here to Register Now – Next Webcast November 20!
Live Webcast #3: Think Different: Find New Ways to Grow Your Business ( November 20, 2008 – 1:00 p.m. ET)
Convergence 2008: The Roundtables - Special Discount for MVP Readers
Advertising, marketing, pr, and media are converging, involving the interlocking of computing and information technology companies, telecommunications networks, content providers, and agencies. Across the industry the lines between fields are blurred. PR, advertising, marketing and media departments are working together on cross functional teams and are no longer individual silos. This conference will gather the best and brightest minds to explore how the communications industry is converging.
For additional information and registration, please visit www.bdionline.com/ convergence2008. Use promo code SMT for discounted rate of $145.
Event Details: Date: Wednesday, November 12, 2008Time: 8:30 AM - 12:00 PMLocation: The Graduate Center/CUNY: 365 5th Avenue, New York, NY 10016Registration Fee: $195Website:http://www.bdionline.com/ convergence20
Roundtable Moderators:
Kimberly Bayer, Vice President, Alternative Investments Services, J.P. MorganDan Burstein, Managing Partner, Millennium Technology Ventures David D. Burstein, Founder and Executive Director, I'm 18 in 08Robin Carey, CEO and Cofounder, Social Media Today Sawsato Das, Director, Global Media Relationship, SAPMatt DeLoca, SVP, Sales & Marketing, The FeedRoomJeremy Dickstein, Director of Business Development Communications, Citi Smith BarneyAndrew Fox, Senior Manager, Global Communications, AMDAdrienne Garland, VP Marketing, PR NewswireJohn Greenberg, President, GoodmindTodd Grossman, VP, MultiVuMelissa Keklak, PR Manager, Casio AmericaRuss Mann, CEO, Covario, Inc.Kris Oser, Director of Strategic Communications, eMarketerKirsten Paragona, Director External Communications, HCL AmericaLinda Recupero, EVP, Public Affairs, HSBC BankSteve Rubel, Author, Micropersuasion Blog and Senior Vice President, Director of Insights, Edelman DigitalLisa Witter, COO, Fenton Communications
Other Social Media Today LLC Communities - Leading Business Conversations
new platform!!
If you haven't already played: http://www.wordle.net generates 'word clouds' from your text
Mashers Wanted -
http://writerresponsetheory.org/wordpress/2008/11/18/mashers-wanted-mad-hatters-and-bunk-collide-121-2109/
Bunk Magazine and Mad Hatters' Review have extended their call for mashers for their upcoming mash-up issue (April 1, 2009)Please contact the editors if you would like to: mash the works of poetry or fiction that have already been accepted mash your own (Deadline: Feb. 1. 2009)"Mashing" here applies to most of the work created by ELO artists, especially those that appropriate and mix together found-content and forms.Send queries to: madbunkers@gmail.comMore information is here:http://writerresponsetheory.org/wordpress/2008/11/18/mashers-wanted-mad-hatters-and-bunk-collide-121-2109/Or contact me for more information.Best,Mark Marino--Writing ProgramUniversity of Southern Californiahttp://WriterResponseTheory.orghttp://CriticalCodeStudies.com
Bunk Magazine and Mad Hatters' Review have extended their call for mashers for their upcoming mash-up issue (April 1, 2009)Please contact the editors if you would like to: mash the works of poetry or fiction that have already been accepted mash your own (Deadline: Feb. 1. 2009)"Mashing" here applies to most of the work created by ELO artists, especially those that appropriate and mix together found-content and forms.Send queries to: madbunkers@gmail.comMore information is here:http://writerresponsetheory.org/wordpress/2008/11/18/mashers-wanted-mad-hatters-and-bunk-collide-121-2109/Or contact me for more information.Best,Mark Marino--Writing ProgramUniversity of Southern Californiahttp://WriterResponseTheory.orghttp://CriticalCodeStudies.com
Mum's the word - Mapping Maternal Subjectivities
we are on the look out for digital fiction projects as well as discussions about the digital and the maternal - mommy-bloggers, etc. Deadline for proposals is 1 December, conference itself is 9 January 09 at DMU. best - Kate P.S. - If you'd like to attend without submitting a proposal, that's fine too. Note student discount!
Mum’s the Word: The maternal in contemporary literature MaMSIE (Mapping Maternal Subjectivities, Identities and Ethics), School of Psychosocial Studies, Birkbeck, University of London and the Faculty of Humanities, De Montfort University Friday, 9 January, 2009
Call for participants mamsiedmu@googlemail.com
This day-long workshop aims to provide an interdisciplinary space to map, debate and discuss configurations of maternal in contemporary literature. It will combine invited keynote speakers with a call for participants. Topics may include: • the analysis and exploration of developing genres such as the ‘momoir’ and other autobiographical approaches to writing maternal experience and their intersections with auto/biography and life writing as feminist research strategies; • the politics of the transformation from chick-lit to mum-lit; • shifting representations of ‘bad mothers’ in literature from the 1970’s to the present; • assisted reproductive technologies in relation to feminist utopias; • literary engagements with cloning and the ‘end’ of generation; • literatures of pregnancy and birth including literatures of ‘failed’ maternity; • the maternal in digital fiction and other digital genres such as blogging ‘Mums the word’ represents the fourth event in a series hosted by MaMSIE which creates spaces for interdisciplinary conversations about the maternal across different knowledge and practice communities including feminism, psychoanalysis, social science, philosophy, visual and performance art and literature and creative writing. MaMSIE aims to open up and sustain critical debates about the maternal understood in its ethicopolitical, psychosocial, relational and practice dimensions and explore the unique site the maternal occupies at the potent intersection between scientific possibilities, psychosocial practices and cultural representations. This workshop is designed to provide interdisciplinary spaces for discussion rather than the formal presentation of papers. We are therefore asking prospective participants to submit 250 words describing their work and their interest in the themes of the workshop so that the organizers can group participants into coherent panels and discussion groups. If you would like to respond to this call for participants, please send your 250-word description to mamsiedmu@googlemail.com by 1 December, 2008. ‘Mum’s the Word’ will take place at De Montfort University, Leicester, on 9 January, 2009. Registration will cost £30/£10 for students. Lunch will be provided.
Mum’s the Word: The maternal in contemporary literature MaMSIE (Mapping Maternal Subjectivities, Identities and Ethics), School of Psychosocial Studies, Birkbeck, University of London and the Faculty of Humanities, De Montfort University Friday, 9 January, 2009
Call for participants mamsiedmu@googlemail.com
This day-long workshop aims to provide an interdisciplinary space to map, debate and discuss configurations of maternal in contemporary literature. It will combine invited keynote speakers with a call for participants. Topics may include: • the analysis and exploration of developing genres such as the ‘momoir’ and other autobiographical approaches to writing maternal experience and their intersections with auto/biography and life writing as feminist research strategies; • the politics of the transformation from chick-lit to mum-lit; • shifting representations of ‘bad mothers’ in literature from the 1970’s to the present; • assisted reproductive technologies in relation to feminist utopias; • literary engagements with cloning and the ‘end’ of generation; • literatures of pregnancy and birth including literatures of ‘failed’ maternity; • the maternal in digital fiction and other digital genres such as blogging ‘Mums the word’ represents the fourth event in a series hosted by MaMSIE which creates spaces for interdisciplinary conversations about the maternal across different knowledge and practice communities including feminism, psychoanalysis, social science, philosophy, visual and performance art and literature and creative writing. MaMSIE aims to open up and sustain critical debates about the maternal understood in its ethicopolitical, psychosocial, relational and practice dimensions and explore the unique site the maternal occupies at the potent intersection between scientific possibilities, psychosocial practices and cultural representations. This workshop is designed to provide interdisciplinary spaces for discussion rather than the formal presentation of papers. We are therefore asking prospective participants to submit 250 words describing their work and their interest in the themes of the workshop so that the organizers can group participants into coherent panels and discussion groups. If you would like to respond to this call for participants, please send your 250-word description to mamsiedmu@googlemail.com by 1 December, 2008. ‘Mum’s the Word’ will take place at De Montfort University, Leicester, on 9 January, 2009. Registration will cost £30/£10 for students. Lunch will be provided.
Returnity - "Digital comes of age in economic downturn"
Hot on everyone's lips at the moment is talk of the economic downturn and the implications it will have on businesses globally. Often one of the first divisions to see a cut back is marketing, providing many of our clients with cause for concern. In response to some frequently asked questions, this first in a two part newsletter examines how the economy has affected marketing strategy and the tactics marketers are employing to weather the storm. Key findings:
Although cut-backs have been seen in one-third of large organisations, many companies have no plans to reduce marketing efforts and some are looking to increase marketing expenditure.
Marketers are reassessing their strategies, moving to more cost-effective, measurable channels.
It's not all bad news marketers are seeing real results from strategy changes that have enabled brands to connect with consumers in a new way.
Looking towards 2009, there is an expectation that the low cost of email will drive higher volumes and increased usage by marketers during the economic downturn. This will undoubtedly create more competition at the inbox. Organisations that use email successfully through this period will be those that practice email marketing responsibly and efficiently - through close attention to personalisation, creative customisation, needs-based segmentation, and insightful list management. Not to be missedIn next week's newsletter, we will look at best practice and key success factors for e-marketing in these challenging times. If you are not already on our mailing list, subscribe here.New strategic partnership Returnity has recently become an implementation partner of Omniture the leading web analytics solution in Australia. For more information on how you can integrate web analytics into your email marketing strategy please contact Returnity.
http://images.optin.com.au/returnity/20081119/Marketing_in_an_economic_downturn1.pdf
E-commerce Site Is Dominating Digital Mommyhood
http://adage.com/digitalalist/article?article_id=125674
Digital A-List 2008: No. 7, J&J's BabyCenter
E-commerce Site Is Dominating Digital Mommyhood
By Jack Neff Published: March 17, 2008 In a contrarian move worthy of Warren Buffett, Johnson & Johnson in 2001 scooped up BabyCenter from the bankruptcy proceedings of retailer eToys for a bargain-basement $10 million. It became an investment in dominating digital mommyhood.
Tina Sharkey, chairman of BabyCenter
Photo Credit: Steve MallerBabyCenter would have ranked as the most heavily trafficked package-goods brand site in a 2007 study by ComScore, but the measurement company decided it was really an e-commerce and media site. Despite growing competition, BabyCenter reaches 78% of pregnant women and mothers of children up to 24 months in the U.S., said Carlos Gottschalk, group chairman of J&J's baby global business unit, at a 2007 investor conference. But U.S. online success no longer suffices. BabyCenter is aiming for global domination and to follow moms beyond the confines of its website. That's where Tina Sharkey comes in. J&J recruited her in January 2007 to be chairman of BabyCenter. She came from AOL, where she'd spent nearly five years running social-media and women's-programming initiatives. She's been busy, to say the least. BabyCenter last year launched new sites for India and China in addition to Spanish-language web and mobile sites for the U.S. Hispanic market. This year comes BabyCenter's first Arabic site, now in open beta test, and expansion into Latin America. "The moms coming online today were born online," Ms. Sharkey says. "They're as comfortable online as I was at the mall." BabyCenter inhabits what, certainly for package-goods marketers, is the most lucrative life stage. It also brings J&J some unmatched expertise in the growing area of online search for package-goods brands. It manages about 20,000 keywords and maintains a constantly updated 60,000-mom panel for market research. And as digital media become a growing slice of marketers' budgets, J&J knows it's not only participating in the revolution but also profiting from it.
Digital A-List 2008: No. 7, J&J's BabyCenter
E-commerce Site Is Dominating Digital Mommyhood
By Jack Neff Published: March 17, 2008 In a contrarian move worthy of Warren Buffett, Johnson & Johnson in 2001 scooped up BabyCenter from the bankruptcy proceedings of retailer eToys for a bargain-basement $10 million. It became an investment in dominating digital mommyhood.
Tina Sharkey, chairman of BabyCenter
Photo Credit: Steve MallerBabyCenter would have ranked as the most heavily trafficked package-goods brand site in a 2007 study by ComScore, but the measurement company decided it was really an e-commerce and media site. Despite growing competition, BabyCenter reaches 78% of pregnant women and mothers of children up to 24 months in the U.S., said Carlos Gottschalk, group chairman of J&J's baby global business unit, at a 2007 investor conference. But U.S. online success no longer suffices. BabyCenter is aiming for global domination and to follow moms beyond the confines of its website. That's where Tina Sharkey comes in. J&J recruited her in January 2007 to be chairman of BabyCenter. She came from AOL, where she'd spent nearly five years running social-media and women's-programming initiatives. She's been busy, to say the least. BabyCenter last year launched new sites for India and China in addition to Spanish-language web and mobile sites for the U.S. Hispanic market. This year comes BabyCenter's first Arabic site, now in open beta test, and expansion into Latin America. "The moms coming online today were born online," Ms. Sharkey says. "They're as comfortable online as I was at the mall." BabyCenter inhabits what, certainly for package-goods marketers, is the most lucrative life stage. It also brings J&J some unmatched expertise in the growing area of online search for package-goods brands. It manages about 20,000 keywords and maintains a constantly updated 60,000-mom panel for market research. And as digital media become a growing slice of marketers' budgets, J&J knows it's not only participating in the revolution but also profiting from it.
How Twittering Critics bought down Ad Campaign
http://adage.com/digital/article?article_id=132622
How Twittering Critics Brought Down Motrin Mom Campaign
Bloggers Ignite Brush Fire Over Weekend, Forcing J&J to Pull Ads, Issue Apology
By Michael Learmonth and Rupal Parekh Published: November 17, 2008 NEW YORK (AdAge.com) -- Johnson & Johnson did manage to offend some mothers with an online and print campaign for Motrin that implied moms carry their babies as fashion accessories. But was it a genuine groundswell that felled the effort -- or an alliance of the few, empowered by microblogging service Twitter?
The campaign was an attempt to connect with moms through the common experience (and pain) of carrying a child.Two days after a new ad push for Motrin triggered an online backlash, J&J's McNeil Consumer Healthcare unit is pulling the campaign, from the New York office of independent shop Taxi, and begging a vocal mommy-blogging nation for forgiveness. The campaign, which was featured on Motrin's website, as well as in several magazines, was an attempt to connect with moms through the common experience (and pain) of carrying a child. But the implication felt by some of the campaign's more vocal critics was that moms wear their babies as fashion accessories, or because it "totally makes me look like an official mom." "Supposedly it's a real bonding experience," the online ad said, "but what about me?" Cause celebre The campaign has been online since Sept. 30 and has been circulating in several magazines for weeks, but it finally caught the attention -- and ire -- of some influential bloggers Friday night before blowing up into a full-fledged cause celebre on Twitter over the weekend. The ultimate demise of the campaign demonstrates either how quickly social media can galvanize a groundswell of opinion or how much power over online discourse they can give a few vocal tastemakers with outsize weight.
J&J's McNeil Consumer Healthcare unit is pulling the campaign and begging a vocal mommy-blogging nation for forgiveness.The beginning of the end for the Motrin push probably came Friday night, when Los Angeles blogger Jessica Gottlieb said she was tipped off to the ads and started expressing her outrage over the campaign on Twitter, where she has 1,018 followers. "I am a satirist, I get humor, I talk about my vagina," said Ms. Gottlieb, who works as a freelance writer for National Lampoon and writes for Silicon Valley Moms Blog and Celsias. "I'm just insulted. I'm not an activist. I don't have an agenda, but I do have children." On Saturday, Katja Presnal (4,221 Twitter followers), a New York blogger and proprietor of online children's clothing store Skimbaco, collected tweets from offended moms and edited them into a nine-minute video on YouTube titled "Motrin Ad Makes Moms Mad," which had been viewed 21,000 times as of today. The spread of 'Motrin moms' The campaign caught the attention of David Armano, VP at marketing firm Critical Mass (5,582 Twitter followers), last night. He said the "Motrin moms" phenomenon wasn't just the work of Twitter celebrities and marketing gurus such as Seth Godin, who also weighed in on the kerfuffle. "You don't have to have thousands of followers to start something like this," said Mr. Armano, who also blogs for AdAge.com. "Many people with small networks have just as much influence as a few people with large networks." Whoever it was, their impact was felt by J&J last night. McNeil Consumer Healthcare took down Motrin.com, and VP-Marketing Kathy Widmer started apologizing to bloggers via e-mail. Amy Gates, who runs the blog Crunchy Domestic Goddess, posted a personal note from Ms. Widmer on her site yesterday. "We certainly did not mean to offend moms through our advertising. Instead, we had intended to demonstrate genuine sympathy and appreciation for all that parents do for their babies," Ms. Widmer wrote in the note. When the Motrin site was restored today, the ad was replaced by a message from Ms. Widmer: "We have heard you." "On behalf of McNeil Consumer Healthcare and all of us who work on the Motrin brand, please accept our sincere apology," the message said. "We are in the process of removing this ad from all media. It will, unfortunately, take a bit of time to remove it from our magazine advertising, as it is on newsstands and in distribution." Ms. Widmer did not immediately return an e-mail or phone call from Ad Age seeking comment. J&J spokesman Mark Boston said the campaign comprised the web video as well as print ads in Cookie, Nylon, Parents, Wondertime and Lucky magazines currently on newsstands. Taxi, which created the campaign, declined to comment. Mr. Boston wouldn't say if the incident would change the marketer's relationship the agency. Little ad spending against brand The pharma marketer devotes little in the way of marketing dollars to its Motrin brands, according to TNS Media Intelligence. Last year, it spent a total of about $15 million in domestic measured media on Motrin and Children's Motrin, and in the first six months of 2008, that figure dropped to about $2 million. Elisa Camahort Page, co-founder and chief operating officer of BlogHer, a blogging community for women with an ad-sales partnership with NBC Universal's iVillage, called the incident an "incredibly impressive display of the power of social media." "[It was] amazing to have that happen over 48 hours, on a weekend in the blogosphere," she said. "People are now spreading around the apology; it's such an immediate time frame." Indeed, seven of the top 10 search returns today for "Motrin" and "headache" on Google referred to the marketing debacle. "We now have indisputable proof that online marketing, YouTube and Twitter and all that it encompasses is meaningful and has arrived," said Gene Grabowski, chair of the crisis and litigation practice at Levick Strategic Communications. "We are seeing real consequences to a mistake. If [social networks] didn't matter, you wouldn't see this type of reaction from J&J or consumers." ~ ~ ~ Contributing: Michael Bush, Marissa Miley and Jack Neff
How Twittering Critics Brought Down Motrin Mom Campaign
Bloggers Ignite Brush Fire Over Weekend, Forcing J&J to Pull Ads, Issue Apology
By Michael Learmonth and Rupal Parekh Published: November 17, 2008 NEW YORK (AdAge.com) -- Johnson & Johnson did manage to offend some mothers with an online and print campaign for Motrin that implied moms carry their babies as fashion accessories. But was it a genuine groundswell that felled the effort -- or an alliance of the few, empowered by microblogging service Twitter?
The campaign was an attempt to connect with moms through the common experience (and pain) of carrying a child.Two days after a new ad push for Motrin triggered an online backlash, J&J's McNeil Consumer Healthcare unit is pulling the campaign, from the New York office of independent shop Taxi, and begging a vocal mommy-blogging nation for forgiveness. The campaign, which was featured on Motrin's website, as well as in several magazines, was an attempt to connect with moms through the common experience (and pain) of carrying a child. But the implication felt by some of the campaign's more vocal critics was that moms wear their babies as fashion accessories, or because it "totally makes me look like an official mom." "Supposedly it's a real bonding experience," the online ad said, "but what about me?" Cause celebre The campaign has been online since Sept. 30 and has been circulating in several magazines for weeks, but it finally caught the attention -- and ire -- of some influential bloggers Friday night before blowing up into a full-fledged cause celebre on Twitter over the weekend. The ultimate demise of the campaign demonstrates either how quickly social media can galvanize a groundswell of opinion or how much power over online discourse they can give a few vocal tastemakers with outsize weight.
J&J's McNeil Consumer Healthcare unit is pulling the campaign and begging a vocal mommy-blogging nation for forgiveness.The beginning of the end for the Motrin push probably came Friday night, when Los Angeles blogger Jessica Gottlieb said she was tipped off to the ads and started expressing her outrage over the campaign on Twitter, where she has 1,018 followers. "I am a satirist, I get humor, I talk about my vagina," said Ms. Gottlieb, who works as a freelance writer for National Lampoon and writes for Silicon Valley Moms Blog and Celsias. "I'm just insulted. I'm not an activist. I don't have an agenda, but I do have children." On Saturday, Katja Presnal (4,221 Twitter followers), a New York blogger and proprietor of online children's clothing store Skimbaco, collected tweets from offended moms and edited them into a nine-minute video on YouTube titled "Motrin Ad Makes Moms Mad," which had been viewed 21,000 times as of today. The spread of 'Motrin moms' The campaign caught the attention of David Armano, VP at marketing firm Critical Mass (5,582 Twitter followers), last night. He said the "Motrin moms" phenomenon wasn't just the work of Twitter celebrities and marketing gurus such as Seth Godin, who also weighed in on the kerfuffle. "You don't have to have thousands of followers to start something like this," said Mr. Armano, who also blogs for AdAge.com. "Many people with small networks have just as much influence as a few people with large networks." Whoever it was, their impact was felt by J&J last night. McNeil Consumer Healthcare took down Motrin.com, and VP-Marketing Kathy Widmer started apologizing to bloggers via e-mail. Amy Gates, who runs the blog Crunchy Domestic Goddess, posted a personal note from Ms. Widmer on her site yesterday. "We certainly did not mean to offend moms through our advertising. Instead, we had intended to demonstrate genuine sympathy and appreciation for all that parents do for their babies," Ms. Widmer wrote in the note. When the Motrin site was restored today, the ad was replaced by a message from Ms. Widmer: "We have heard you." "On behalf of McNeil Consumer Healthcare and all of us who work on the Motrin brand, please accept our sincere apology," the message said. "We are in the process of removing this ad from all media. It will, unfortunately, take a bit of time to remove it from our magazine advertising, as it is on newsstands and in distribution." Ms. Widmer did not immediately return an e-mail or phone call from Ad Age seeking comment. J&J spokesman Mark Boston said the campaign comprised the web video as well as print ads in Cookie, Nylon, Parents, Wondertime and Lucky magazines currently on newsstands. Taxi, which created the campaign, declined to comment. Mr. Boston wouldn't say if the incident would change the marketer's relationship the agency. Little ad spending against brand The pharma marketer devotes little in the way of marketing dollars to its Motrin brands, according to TNS Media Intelligence. Last year, it spent a total of about $15 million in domestic measured media on Motrin and Children's Motrin, and in the first six months of 2008, that figure dropped to about $2 million. Elisa Camahort Page, co-founder and chief operating officer of BlogHer, a blogging community for women with an ad-sales partnership with NBC Universal's iVillage, called the incident an "incredibly impressive display of the power of social media." "[It was] amazing to have that happen over 48 hours, on a weekend in the blogosphere," she said. "People are now spreading around the apology; it's such an immediate time frame." Indeed, seven of the top 10 search returns today for "Motrin" and "headache" on Google referred to the marketing debacle. "We now have indisputable proof that online marketing, YouTube and Twitter and all that it encompasses is meaningful and has arrived," said Gene Grabowski, chair of the crisis and litigation practice at Levick Strategic Communications. "We are seeing real consequences to a mistake. If [social networks] didn't matter, you wouldn't see this type of reaction from J&J or consumers." ~ ~ ~ Contributing: Michael Bush, Marissa Miley and Jack Neff
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