The Producers Guild of America blog reports on Jeff Gomez’s insights at the ‘Creating Blockbuster Worlds’ event in 2007:
The 8 defining characteristics of a transmedia production:
- Content is originated by one or a very few visionaries
- Cross-media rollout is planned early in the life of the franchise
- Content is distributed to three or more media platforms
- Content is unique, adheres to platform-specific strengths, and is not repurposed from one platform to the next
- Content is based on a single vision for the story world
- Concerted effort is made to avoid fractures and schisms
- Effort is vertical across company, third parties and licensees
- Rollout features audience participatory elements, including:
- Web portal
- Social networking
- Story-guided user-generated contentExamples of contemporary trans-media properties include: The Blair Witch Project, The Matrix, Hot Wheels: World Race / Acceleracers, Bionicle, Pokemon, Magic: The Gathering, James Cameron’s AVATAR, many Disney projects including High School Musical, Pirates of theCaribbean, Fairies, Hannah Montana.
Showing posts with label interactive. Show all posts
Showing posts with label interactive. Show all posts
Monday, April 27, 2009
Jeff Gomez' 8 defining characteristics of a transmedia produciton - 2007
Sunday, April 12, 2009
MIPTV - Disney Interactive's Cindy Rose delivers eye-opening keynote
Thought provoking facts from Disney Interactive, which makes me realise that one of the keys to the 'success' of writing for new platforms is to know HOW consumers will react to your work.
Multi-tasking teenagers, (as quoted by Cindy Rose) who are watching TV whilst on 5 websites and IM, are partially attentive to these 7 tasks simultaneously (aided by the 'clickability' factor) - but if they were playing an online role in a game or caught up by an 'experience' such as reading a traditional book they would be far more immersed and probably less likely to click away and multi-task... I am working on a piece now that will test which types of interactive entertainment consumers WANT to be immersed in, and which types they like to receive in 'bite-size-chunks'....
http://www.reedmidem.com/mipblog/index.php/2009/04/02/109-disney-interactive-s-cindy-rose-delivers-eye-opening-keynote
Television is just the tip of the entertainment iceberg for today’s consumers, Cindy Rose, senior vice-president and managing director of Disney Interactive Media Group, EMEA, said in her keynote on cross-platform gaming.
With a sequence of 10 slides and a battery of statistics, she depicted vividly a new world where multi-tasking and interactivity are essential for all ages. A survey of consumers aged 13 to 75 posted the question: Is your computer becoming more of an entertainment device than your TV? Among the millennials (ages 13-24) 80% answered yes; Gen Xers (25-41) 74%; baby boomers (42-60) 64%; and even among seniors it was 51%.
A poll of Disney consumers aged seven to 14 showed “they are typically on five websites at the same time while watching TV and instant messaging, all at the same time”.
On average, 80% own and use multiple gaming devices - for example 84% have a DS and a Wii. The typical day of a European child consists of gaming for breakfast, mobile phone before and after school, PC before dinner and family TV after. Rose said those trends caused her to look closely at her own children’s entertainment schedules.
Rose provided a quick tour of Disney’s 23 interactive sites, ranging from Tinkerbell through Pirates Of The Caribbean to the forthcoming World Of Cars.
At Club Penguin “an ad-free online playground”, boys’ favourite activities were games and parties, while girls opt to decorate their igloos and customise their penguins. That brand was already on multiple platforms and in merchandising, with the potential for theme parks and other earners. While the “Disney difference” was that her company had the scope and resources to do that, she told broadcasters: “You can no longer be satisfied serving up traditional linear TV shows.”
Multi-tasking teenagers, (as quoted by Cindy Rose) who are watching TV whilst on 5 websites and IM, are partially attentive to these 7 tasks simultaneously (aided by the 'clickability' factor) - but if they were playing an online role in a game or caught up by an 'experience' such as reading a traditional book they would be far more immersed and probably less likely to click away and multi-task... I am working on a piece now that will test which types of interactive entertainment consumers WANT to be immersed in, and which types they like to receive in 'bite-size-chunks'....
http://www.reedmidem.com/mipblog/index.php/2009/04/02/109-disney-interactive-s-cindy-rose-delivers-eye-opening-keynote
Television is just the tip of the entertainment iceberg for today’s consumers, Cindy Rose, senior vice-president and managing director of Disney Interactive Media Group, EMEA, said in her keynote on cross-platform gaming.
With a sequence of 10 slides and a battery of statistics, she depicted vividly a new world where multi-tasking and interactivity are essential for all ages. A survey of consumers aged 13 to 75 posted the question: Is your computer becoming more of an entertainment device than your TV? Among the millennials (ages 13-24) 80% answered yes; Gen Xers (25-41) 74%; baby boomers (42-60) 64%; and even among seniors it was 51%.
A poll of Disney consumers aged seven to 14 showed “they are typically on five websites at the same time while watching TV and instant messaging, all at the same time”.
On average, 80% own and use multiple gaming devices - for example 84% have a DS and a Wii. The typical day of a European child consists of gaming for breakfast, mobile phone before and after school, PC before dinner and family TV after. Rose said those trends caused her to look closely at her own children’s entertainment schedules.
Rose provided a quick tour of Disney’s 23 interactive sites, ranging from Tinkerbell through Pirates Of The Caribbean to the forthcoming World Of Cars.
At Club Penguin “an ad-free online playground”, boys’ favourite activities were games and parties, while girls opt to decorate their igloos and customise their penguins. That brand was already on multiple platforms and in merchandising, with the potential for theme parks and other earners. While the “Disney difference” was that her company had the scope and resources to do that, she told broadcasters: “You can no longer be satisfied serving up traditional linear TV shows.”
Friday, April 10, 2009
Wednesday, March 4, 2009
The Late Fragment - interactive film
http://www.latefragment.com/
About
Late Fragment is the first project conceived, through the CFC Media Lab’s Interactive Narrative Feature Program (INFP), which experiments with the creation, development, production, financing, marketing and distribution of interactive feature films. It has been produced by the CFC Media Lab in co-production with the National Film Board of Canada. It was written and directed by Daryl Cloran, Anita Doron and Mateo Guez.
About CFC
CFC celebrates 20 years of launching Canada’s most creative ideas and voices in film, television and new media to the world. As Canada’s largest institution for advanced training in film, television and new media, CFC proudly has more than 1000 alumni working in Canada and abroad. A leader in the rapidly changing entertainment landscape, CFC is committed to promoting and investing in Canada’s diverse talent and during this anniversary year will launch new programs that will continue to bring inspiring storytellers to the world.
About CFC Media Lab
CFC Media Lab provides a unique training, research and production think-tank environment for emerging new media artists, content developers and practitioners. CFC Media Lab has been experimenting with the interactive narrative form since 1997 and in the past ten years, have produced over 80 prototypes ranging from web-based interactive documentaries to “shuffle videos” – the creation of randomly generated movies on the i-Pod. For more information please visit: www.cfccreates.com
About the NFB
The National Film Board of Canada produces and distributes bold and distinctive social issue documentaries, auteur animation and innovative digital content that provide the world with a unique Canadian perspective. The recipient of its 70th Academy Award® nomination for Madame Tutli-Putli, directed by Chris Lavis and Maciek Szczerbowski, the NFB has garnered more Oscar® nominations than any production company or organization outside Hollywood. Since its founding in 1939, Canada’s public producer and distributor has won over 5000 awards, including 12 Oscars and more than 90 Genies. For more information about the NFB or to order films, go to www.nfb.ca or call 1-800-267-7710.
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