AOP appoints Head of Research and Insight
16 Jan 2009
AOP has appointed Tim Cain as Head of Research and Insight, reporting to Liz Somerville, the Acting Director of AOP.
In this newly created role, Tim is tasked with setting AOP’s research agenda and driving a programme of research activity that will deliver valuable insight for the association’s members. Key priorities will include developing the association’s Annual Membership Survey, introducing new research initiatives that support members’ business objectives and producing regular industry benchmarking and analysis.
Liz Somerville, Acting Director of AOP said, “I’m thrilled that Tim, with his impressive experience in the research field, has joined the team. Research will be a vital part of AOP activity this year, seeing us deliver a full and varied programme to our membership.”
Tim Cain commented: “I am very excited about being part of the plans AOP has for driving the association ahead in the coming year - we’ve lots in the pipeline, given the real appetite among our membership for further industry insights.”
Tim has 15 years experience in originating, managing and applying consumer and customer research and insight within the consumer publishing industry working on both magazines and websites. He built his research career at EMAP, most recently as the Head of Research and Business Development at EMAP Consumer Specialist Media, where he helped reshape and redefine the research team of EMAP Automotive.
No comments:
Post a Comment